All Episodes
Episodes
Most Musicians Avoid This Question (And It Shows)
Most musicians spend endless time worrying about tactics.
Should you run ads?
Post more on TikTok?
Release singles instead of albums?
But there’s a deeper question most artists quietly avoid.
Not because it’s...
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3 Lies Middle-Aged Musicians Keep Buying
There are three lies that keep showing up for musicians who are 35+.
The first lie says there’s a universal marketing strategy that works for everyone… if you just find the right expert, the right blueprint, or the...
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What matters most? (Truth Before Tactics)
Season 2 of Scratch Track is all about making a simple but dramatic shift in your music career — unearthing your core TRUTH before you decide on specific promotion tactics.
That's the theme: Truth Before Tactics!
The...
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Before You Try Another AI Tool…
AI promises to save musicians time — but at what cost?
In this episode, we look at the anxiety buried inside each AI opportunity, and how to tell which AI tools will serve your artistry, and which are quietly dulling...
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Who Actually Pays Musicians the Most (and Least)?
All streaming platforms pay crap. But some crap is crappier than other crap.
In this episode, I break down how much Spotify, Apple Music, YouTube, and other streaming services actually pay "per stream" (on average) —...
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8 Smarter Ways to Link People to Your Music (Because You’re Wasting Clicks in the Attention Economy)
Every time a fan clicks something, your link shouldn’t just suggest a destination — it should open a world. Great links build loyalty. Lesser links risk losing attention — sometimes for a moment, sometimes for...
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The Ugly Truth About Music Distribution (And How to Protect Your Music)
Music distribution was supposed to be the great equalizer. Instead, it’s become a source of headaches, hidden fees, broken promises, and disappearing songs. Indie artists are asking: is the system itself broken?
In...
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Spotify Deep Links: Get More Plays from Playlists
If you’re sharing "plain" Spotify track links, you’re losing streams.
A Spotify deep link is the smarter way to promote your music: it lets you flex your playlist placements and boost plays for your specific...
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What the Hell Do I Even Write About (When Nothing's Happening)?
You stare at a blank screen. The cursor blinks. You know you should email your fans… but what the hell do you even write about when you don’t have a new song, tour, or video?
That’s exactly what we’re tackling today....
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Before & After: How to Fix Your Music Emails
Let's put two real artist newsletters under the microscope for a “music email makeover.” With just a few simple tweaks, these emails could’ve gone from forgettable to fan-building gold.
Unfortunately, they already...
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The Secret to Emails That Don’t Suck (and Get Fans to Act)
Your emails shouldn’t read like random diary entries you toss into the void. They also shouldn't read like the front page of a newspaper. They should feel like treasure maps—leading your fans step by step from...
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Get Your Fans Off Instagram (For Real) 🔥
Relying on Instagram likes and algorithm roulette isn’t a music career strategy — it’s a trap. In this episode, we’ll show you how to move your fans off social and onto an email list you actually own. You’ll learn how...
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