How the biggest label in the world emails its artists' fans
Universal Music Group emailed me a big, sales-y newsletter pushing a pile of their artists' releases all at once.
From where they sit, none of it is a mistake β their whole model runs on aggregate revenue from a massive catalog, with the added reality that a few runaway hits often subsidize everyone else on the roster.
But you don't have that cushion. Every message you send has to earn its keep. So this is a screen-share teardown of everything in UMG's email I found wrong, or just plain puzzling, from the perspective of an individual artist actually trying to drive specific results for their career.
Because... imagine handing your hard-won email list to a label that messages your fans about 20 different artists. If you're lucky, you're 1 of the 20 ; )
Free guide: π§ 5 Artist Branding Mistakes (And How to Fix Them)
If you want a clearer artistic identity and message, grab the guide here:
β https://www.musicdemo.org/branding
Ready to go deeper?
My course Unbreakable walks you step-by-step through the process of defining your artist identity, clarifying your message, and turning listeners into lifelong fans with a future-proof brand.
Learn more here:
β https://www.musicdemo.org/unbreakable
My favorite version of the course is the Workshop, where I work directly with you and three other artists who are serious about their music career.
To find out the dates of the next workshop, go to:
β https://www.musicdemo.org/workshop
About to release some new music?
π Get the "Music Release Checklist Your Distributor Hopes You'll NEVER Read"
β https://www.musicdemo.org/music-release-checklist
Want help brainstorming a great lead magnet for YOUR music?
π Get the free list: "25 proven list-building ideas for musicians"
β https://www.musicdemo.org/list-building
Thinking of removing your music from Spotify?
π Use our decision-tree first:
β https://www.musicdemo.org/leave-spotify
