FORGET VIRAL HACKS.
Spend 3 minutes a week with my no-hype music-promo newsletter!
Hi — I'm Chris Robley.
I help musicians cut through the bull$h!t and work smarter.
Whether you're a busy artist balancing life and music, an established act stretching for that next level, or a music startup aiming for faster growth — my courses, coaching, and consulting deliver the inspiration and action plans you need to succeed on your terms.
[ WORK WITH ME ]
I've been a speaker at:
"Working with Chris Robley was without question one of the most meaningful pieces of my album release campaign, and was also the piece that I felt gave me the clearest return on my investment.
Chris set me up with effective, targeted ad campaigns and helped me to clearly define my goals. His suggestions for content creation kept me feeling inspired and excited about the process.
Perhaps even more importantly, he’s also a fantastic human being and a pleasure to work with!"
-Alice Howe
Best Female Artist 2023 (International Acoustic Music Awards)
"I loved working with Chris on digital promo for my new album. His expertise made a measurable difference in my social media engagement during my album release cycle, and I learned a number of tips that I've carried forward into my day-to-day online presence.
Plus, he did all that while being a nice and fun guy to work with. I plan to hire him again for my next release."
-Katie Dahl
Kerrville Folk Festival New Folk Finalist (2024)
"I thought I had my artist branding figured out—then I worked with Chris.
After one session, he zeroed in on what truly matters to me as an artist. The new content system we built felt completely authentic, and his challenges pushed me to sharpen my messaging in a way that naturally connects to my songwriting.
I’d recommend Demo to any artist who wants to communicate their identity genuinely and powerfully."
-Pearse McGloughlin
Critically acclaimed Irish singer-songwriter featured by The Irish Times and the BBC.
Why DEMO?
Because demos have a vibe.
Go back and listen to some of your voice memos, tapes, or early takes.
There's often a magic there.
It wasn't about perfection. It was about about feeling and exploration.
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Because it's time to demolish the bad ideas we've been fed by the industry.
To tune out the grind-culture gurus.
To reject the platforms that promise connection but leave us hollowed.
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Because it's time to demonstrate that our music pursuit — at any age — is not only valid, but vital.
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Measurable growth. Strategies that work. Permission to have fun.
