What matters most? (Truth Before Tactics)

Season 2 of Scratch Track is all about making a simple but dramatic shift in your music career — unearthing your core TRUTH before you decide on specific promotion tactics.

That's the theme: Truth Before Tactics!

The music industry runs on urgency — new platforms, new features, new strategies every week. But lasting careers aren’t built on reacting. They’re built on clarity.

This season, we go deeper. To find what's most important, and then convey it clearly to the right listeners.

In addition to the regular-length Scratch Track episodes, you'll also get frequent "Fast Track" editions (quick tutorials, case-studies, pep talks, walkthroughs). And a brand new edition for this season, expect our new Reality Check episodes! This is where Demo co-founder Erika Parr and I get together live on YouTube every two weeks to discuss the three biggest music industry stories of the moment. Each time, we'll have an industry guest — and we'll vote on the the stories to see if they're... Buzzworthy? Or B#ll$h!t? Meaning, do these news stories ACTUALLY matter for a busy, adult musician who's juggling family, jobs, bills, and more?

If you're a working musician with a real life, this season is for you! 

Want to build the smarter foundation we’re talking about?

🎯 Unbreakable — A step-by-step artist identity system to turn listeners into lifelong fans: https://www.musicdemo.org/unbreakable

📘 5 Music Branding Mistakes (and How to Fix Them) — A free guide for grown-up musicians: https://www.musicdemo.org/branding

Let’s build something that lasts!